Responsibilities:

• Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more.
• Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth.
• Maintain a company-wide campaigns calendar, including local and global campaigns.
• Collaborate across teams to help optimize and potentially combine campaigns under one central theme.
• Copywriting and proof-reading campaign related communications.
• Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Innovate and implement test-and-learn strategies along with delivering results.
• Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns

Requirements:

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Experience working with integrated marketing campaigns.
• Project management skillsUnderstanding of the crypto market in general.
• Experience or strong interest in copywriting.
• Good understanding of branding, performance marketing and analytics.
• Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
• Has worked in big teams and has experience managing projects with numerous stakeholders
• 5+ years of experience in marketing campaign
• Strong sense of responsibility and resistance to stress.
• Self-motivated and results-oriented

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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